Business Week o Škode
Skoda: Volkswagen's Hot Growth Engine:
- German automaker Volkswagen is wielding a secret bullet to challenge rivals Toyota and General Motorsin global markets—and it isn't a new small car. It's VW's Czech-built Skoda
- Once the butt of jokes about its unreliable cars during the Czech Republic's Communist era, Skoda has now become synonymous with high quality.
- The new Fabia subcompact, unveiled in March at the Geneva Auto Salon, looks friendly—even huggable
- Analysts say over time VW's management may consider letting Skoda become the larger-volume brand, while making Volkswagen's cars more upmarket to defend its margins.
- German automaker Volkswagen is wielding a secret bullet to challenge rivals Toyota and General Motorsin global markets—and it isn't a new small car. It's VW's Czech-built Skoda
- Once the butt of jokes about its unreliable cars during the Czech Republic's Communist era, Skoda has now become synonymous with high quality.
- The new Fabia subcompact, unveiled in March at the Geneva Auto Salon, looks friendly—even huggable
- Analysts say over time VW's management may consider letting Skoda become the larger-volume brand, while making Volkswagen's cars more upmarket to defend its margins.
zverejnil Perohryz @ 12:57
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